“Insurance is a much better institution than the reputation it has in the market place.”


The Idea

Meet the founder, the creator and the man behind with the idea, Pierre Perrenoud. 

Pierre Perrenoud, a native of Western Switzerland, worked for many years in various positions for Swiss Re, a leading reinsurance company based in Zurich. Upon his retirement, he joined the board of different insurance and reinsurance companies. He also was a teacher at the Swiss Insurance Training Centre. Pierre travelled and still travels the world and is also very much engaged in music education and culture and art. 



The Mission

“While I travel a lot and meet many different kinds of people, I had to explain often to people what I did for a living.  Since insurance is considered by the majority as an annoying thing, one day while waiting for the plane at Shanghai airport, I decided to put down on paper my stories and adventures I had lived throughout my job. Then I spoke to a couple of friends about it, and they encouraged me to develop it into a whole series of historical tales and a comic strip series. Together with the Art school in Luzern and professional writers, we converted my thoughts into historical books and comic strips. “

Read our Story in PDF(also to download)

Thot_a short story_Prod